Wednesday, June 18, 2008

How to Write an Ebook That Sells

By Andrew Cavanagh


Let me tell you exactly how to write an ebook that sells. This is a method I've used over and over that will work for you.

Best of all while it is important that you can write clearly and coherently you don't have to be a great writer to do this. And you can get started making money today before you even write a word.

If that sounds a bit far fetched to you I don't blame you for being skeptical.

After over a decade struggling to make a living as a writer I wouldn't have believed it either.

But there really is a way to write a steady stream of ebooks that sell and to get paid good money before you even start.

Let me share some fundamentals with you.

First you have to understand that you only get paid for the value you create when you write.

If you can write an ebook or a report that generates tens of thousands or hundreds of thousands of dollars in sales or business it's reasonable to expect to be paid a good percentage of the profits you generate.

That's why it's so much easier to make money writing an ebook or a report in the business how to niche than it is to make money writing a fiction book.

But there's an even more important fundamental you need to grasp if you want to write an ebook that sells immediately.

Before you turn on your computer and start writing you must have a hungry market to sell your ebook to.

The only way to guarantee your ebook will sell is to know at least one person will buy it...before you write a word.

And here's my real secret to writing an ebook that sells.

I don't try to write ebooks for the general market. I don't even try to sell them myself.
You can make an exceptional income by writing ebooks and reports to help local businesses sell their products and services.

If you were working with a pool and spa installer you might write an ebook with the title "The 7 Most Costly Mistakes You Can Make Installing Your Home Spa (And How To Avoid Them)".

It doesn't have to be a long ebook either. Just one to ten pages that lead to the obvious conclusion for the prospect that he should be getting his spa installed by your client.

I've been paid many thousands of dollars to write simple 3-7 page reports.

And my clients pay me 50% of my fee in advance. That means I get paid a substantial amount of money for my ebook before I even write a word!
And the other half when I finish.

Best of all you can do this too.

All you need to do is go talk to business owners in your local area.

Tell them you have your own business as an internet marketing consultant and get into a casual conversation about how they're doing their online and offline marketing.

Then you can give them some ideas on how to integrate their marketing more effectively by using automated email follow up and ebooks or reports delivered online pre-educating their prospects on why they should buy from them.

A business owner is unlikely to see the value in paying you $500 to $5,000 for a simple report or ebook but he'll be thrilled to pay you that kind of money for a website that helps his business make sales and a report delivered online that he can also print out and give to his prospects as a gift.

Ordinary people just like you with a little writing skill and a little internet marketing skill are making real money just walking into local businesses this way and having a casual conversation with the owners.

Many are walking out with checks in their pockets for $500, $1,000, $1,500 or more...often on their first day out.

In my opinion that is how to write an ebook that sells for a substantial price and get paid in the fastest way possible with the least amount of work.

Andrew Cavanagh is an online marketing pioneer with over 25 years experience in offline business. He is the author of the special report: Offline Gold For The Online Marketer which reveals how you can make money fast selling your online marketing skills to brick and mortar business owners.

Andrew's Offline Gold Audio reveals how you can walk into a brick and mortar business and walk out with a check in your pocket for $500, $1,000, $1,500 or more. You can download this 68 minute audio instantly for free at Offline Gold Audio Giveaway

No comments: